Land made up of trees that produce food, support livelihoods, and remain a functioning ecosystem. That's not a new idea — it's how many of the world's most productive landscapes worked long before industrial agriculture.
If you're here, your attention matters. Let's talk about why.
Understanding VivaTTerra begins with a pause — a moment to reflect on how our attention, choices, and economic systems shape the living world around us.
VivaTTerra is a social-purpose business built for a single mission: to scale local, value-added agroforestry products on land that is at risk of being cleared for extractive uses such as industrial agriculture, mining, or logging.
We are not a charity. We are not a campaign.
We are a supply chain designed to make important natural land economically competitive. By creating markets for products made possible by healthy ecosystems, we help ensure that more of the value generated by the land remains with the people who live there.
When forests support prosperous local economies, they become more valuable standing than cleared.
The name comes from two Latin roots: vivat, meaning “long live” or “may it live,” and terra, meaning “earth,” “land,” or “soil.” Together, it means let the land live.
It is not a slogan. It is the operating principle behind every sourcing decision, every supplier relationship, and every product we bring to market — because land only remains as alive as the people who live there.
Land stays alive when its people can thrive.
The double TT is symbolic of grafting, a horticultural technique in which two plant stems are joined so they grow as one. It stresses mutual flourishing — the ethos of VivaTTerra. Natural land is both an ecosystem and an economy, and a healthy economy requires a healthy ecosystem.
Consumer choice matters more than we tend to believe. Every purchase is a signal that shapes how products are made, how land is used, and who captures value. At its core, VivaTTerra is about interdependence: producers who care for the land make these foods possible, and consumers who choose them help sustain that care.
We work directly with the producers and processors behind the products we source. As a small, operationally focused team, we are bootstrapping this work carefully and incrementally — prioritizing strong relationships, product integrity, and long-term viability over rapid expansion.
What we are building is more than a product supply chain. We are building the trust, partnerships, and market connections required for locally processed agroforestry products to compete and thrive. The goal is not simply to sell food, but to create the conditions for healthy ecosystems and prosperous rural livelihoods to reinforce one another over the long term.
This is the foundation of a broader vision: a marketplace for important food products built on transparency and traceability — a platform designed to provide technical support to producers and meaningful information to consumers.
Supply chains are not neutral. They shape how land is used, how food is produced, and who captures value along the way. When land is treated primarily as a resource for extraction, the result is commodity supply chains — markets structured around volume, price, and standardization, rewarding the highest output at the lowest possible cost.
The result: producers end up with no agency, and consumers are disconnected from the systems behind their purchase. VivaTTerra is an attempt to build supply chains where every sale directly promotes living ecosystems and human wellbeing.
Agroforestry systems are land with native trees, cultivated food crops, and in many cases livestock. This form of land management produces commercially valuable outputs while maintaining full ecological function: carbon storage, watershed regulation, biodiversity, and soil health.
Agroforestry has been around long before there was a name for it. The economic case for it has simply been weak, because the markets for its products have been underdeveloped.
Building those markets is the work.
My name is Fabrizio, and I am motivated by turning the often-overlooked value embedded within natural and economic systems into impactful market solutions that are both viable and resilient.
The origins of VivaTTerra trace back to 2022, during research I was conducting in Madre de Dios, in the Peruvian Amazon. There I learned about one of the region's principal economic activities: small-scale gold mining. While mining provides the central source of income for many families, mercury is used in the extraction process.
The consequences extend far beyond the mining sites. Mercury leaches into the soil and the river, contaminating the local water and food system. It is a potent neurotoxin associated with damage to the central nervous system, kidneys, and cardiovascular system. Research in Madre de Dios found significantly elevated mercury concentrations among residents living near mining areas, with some exceeding internationally recognized health thresholds.1,2,3
At the same time, I had the privilege of witnessing how truly abundant the land is. Madre de Dios is rich in fruits, nuts, oils, medicinal plants, and fibers — meaning the region can thrive off a prosperous local economy without requiring the forest to be cleared.
The land itself is so rich — why are the strongest economic incentives still tied to its destruction?
The challenge is no lack of resources, knowledge, or entrepreneurship. The challenge is that the markets for these products remain fragmented and too small in scale for an entire region to depend on them. For many communities, environmentally destructive activities are not chosen because they are preferred — they are chosen because they are among the few economic opportunities available.
VivaTTerra exists because I believe land stewardship and markets are not opposing forces. When designed carefully, markets can become a mechanism that rewards care rather than extraction.
I created VivaTTerra because I do not stand for extractive trade.
In late 2025, I was introduced to a community açaí initiative through an environmental consultancy and an NGO that had helped finance a sustainable açaí pulping facility — in a region otherwise dominated by industrial sugarcane, aiming to create new economic opportunities rooted in native biodiversity rather than monoculture expansion.
I saw an opportunity to help create a market for a value-added product: freeze-dried açaí processed at origin. Wild açaí (Euterpe precatoria) grows naturally under Bolivia's Amazon forest and has been harvested by riverside communities for generations. When sourced from intact agroforestry systems, it becomes one of the few high-value products that is genuinely better — ecologically, agronomically, and economically — when the forest is kept intact.
It is also a product with proven global demand, established use in cafés and wellness environments, and a quality differential legible to professional buyers. That combination is what makes it the right first product for VivaTTerra.
Açaí is where we begin, and it is where we build.
The broader objective is a platform and a marketplace of products that make natural landscapes more valuable — and therefore more economically resilient to external threats of extraction. The result: a positive feedback loop between people's wellbeing and the wellbeing of the land they call home.
Co-Founder
B.Sc. Agricultural & Environmental Economics (McGill) · M.Sc. Energy & Climate Change Economics and Sustainable Finance (Barcelona School of Economics)
Mindfulness is central to my life, shaping how I relate to the world — informing how I think, make decisions, and take action.
Co-Founder
B.Eng. Electrical Engineering (Concordia) · Embedded Software Developer
We are at the beginning of this.
The first product is moving. The supply chain is real. The relationships are built with care. But we are still learning — how to move product across borders efficiently, how to price for sustainability on both ends, how to tell this story in a way that connects without overclaiming.
We are sharing this because we think transparency matters more than the appearance of being finished. VivaTTerra is being built in the open, and the people who find us early are part of that foundation.
